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Log InIn this course, you will gain a strong foundation in the essential principles of marketing that every professional, entrepreneur, and business owner must understand. You’ll explore how to identify target audiences, analyze markets, create value-driven offerings, and communicate effectively across different platforms. From traditional methods to digital strategies, you will learn the building blocks that power all successful marketing campaigns.
This course is designed to simplify the core concepts of marketing so that even beginners can apply them immediately. We’ll cover topics like market research, consumer behavior, branding, the 4Ps (Product, Price, Place, Promotion), positioning, and how digital transformation has changed the way businesses connect with customers. By blending theory with practical examples, you’ll walk away with actionable insights to design better campaigns, engage your audience, and drive measurable results. Whether you’re preparing for advanced marketing specializations or running your own business, this course gives you the confidence and clarity to build a strong marketing foundation.
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